Shop from within Instagram: a worst nightmare is tested

The social media platform Instagram will perform the first tests with a new shopping function. The company announced Instagram Checkout on Tuesday.

With Instagram Checkout, users of the network can buy products via messages in the timeline, without having to leave Instagram. Now companies still have to place a link to their own website for offering products via the platform.

The feature is currently being tested among a select number of users in the United States. The products from Adidas, H&M, Nike and Zara, among others, are offered during this test.

Instagram says it is busy with more brands to make shopping in the Instagram app possible.

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