Australia to switch to Bing if Google will boycott the new law
Microsoft’s search engine Bing can jump into the hole that would arise if Google took its search engine off the Australian market. That is what Australian Prime Minister Scott Morrison said after talking to Microsoft’s Top Woman Satya Nadella. Google threatened to leave Australia last month because of new legislation that obliges them to pay for the use of news.
Tech giants from Facebook to Google are fighting Australian lawmakers on the new legislation. It is intended to support the local media industry. Facebook has threatened to prevent Australians from sharing news on its platform if the law is implemented.
Based on the words of Prime Minister Morrison, Microsoft appears to be more constructive. The company itself does not want to comment on the talks with the Australian government, but according to a spokesperson, Microsoft “recognises the challenges the media sector has been facing over many years through changing business models and consumer preferences”. Google owns 94 percent of the search market in Australia, Bing is a small number two.
Google stated earlier in a comment that it is not against paying for media, because the company is doing the same in other countries. However, the search warrant wants to have the direct link between showing a link to news and paying for it out of the law. According to Google, this point is” unworkable ” and undermines how the open internet works. Also, according to Google, any change in search algorithms cannot be passed on to publishers, because there would be thousands each year. The company merely wishes to share the relevant changes.